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FAQ

 

 

1. I'm just a small company, why should I consider using video commercials to promote my business?

 

Because you are a small company, you need to do big things to get noticed. Videos can help you do that.

 

Videos are powerful tools that can get your message across. Because it connects with your audience on a multisensory level, videos can change the way people perceive things. Promotional and marketing videos can disseminate information and spread awareness about your products and services quickly and economically. Compared to print promotional materials, videos create a greater impact on your target demographics. If you have a website, including a short yet information-laden video about your products or services can make it effortless for your prospective customers to find out about what you can offer.

 

Videos are effective in helping people save and make use of available resources. For instance, if you need to conduct training for your employees repeatedly, training videos can cut down the cost of hiring someone again and again to conduct the training. It also saves time and allows for consistency to ensure that all your employees receive the same quality of training.

 

In addition, videos can help you generate revenues. You may notice how some doctor’s waiting rooms feature a TV screen that shows a video of the clinic’s services. Videos can not only be used to inform but also to entertain. Customers are always looking for a pleasant experience and this is one factor that determines continuous patronage. Keeping them entertained and interested will keep them coming back, which will help ensure the success of your business.

 

2. Why should I choose Your World Productions to produce my video?

 

Because we’re good at what we do and we’re easy to work with. Our videos get results and have helped our clients generate millions of dollars in revenues. We constantly strive for customer satisfaction. We listen to our clients and consider it our duty to help them create the best video they possibly can. We work hard, we’re experienced and we maintain the highest standards of professionalism and excellence. Our technical and creative skills as well as our sincere desire to harness the power of video for our clients are what we can offer to everyone who is in need of video production, post-production, video editing, and videographer services.

 

3. I need to produce a video but don't know where to start. When I call you for a quotation, what information should I keep on hand so that you can give me a quote as quickly as possible?

 

We know that not everyone knows everything about video production so we try and keep things simple and hassle-free for our clients. When you call us, there are a few things we need to find out from you to be able to come up with a quotation as quickly as possible. It is better to be prepared, especially if you’re in a hurry and on a strict deadline for your video project.

 

These are the questions we will most likely ask you the first time we talk:

 

4. How much time do you need to produce a promotional or marketing video for my company? What factors can cause delays?

 

The time we need to produce a video really depends on a lot of factors but mostly, we can work on a timeframe that suits your needs. If you need the video next week, then we do what we can to produce it for you in the time given.

 

Usually, delays are experienced during the approval process of the video produced. Rushing the production and post-production won’t be much use if the process is stalled once it is being approved. The length of time spent in the approval process can be further shortened with the presence of a content expert during the entire production process. This way, our production team can be kept on the right track and can avoid mistakes that necessitate re-shootings or major overhauls.

 

 

5. How much will producing a video cost? What are the services included in this cost?

 

As with the amount of time needed to produce a video, there are a lot of variables that can influence the projected and final cost of producing your video. These variables are determined by what your video requires us to do.

 

Examples of what are included in the cost are: pre-production services (generating ideas and conceptualization), scripting (with revisions), number of shooting days, transportation and food (for the crew and talents), tapes and DVDs, graphics, animation, talent fees of actors and production crew, props, wardrobe, set design and video editing.

 

At first glance, producing a video may seem expensive. However, you have to keep in mind that these are long-term investments that can help you earn revenues for a lengthy period. If you divide the overall cost of producing a video over the number of years you will be using it, you will realize how good of an investment videos can be for your business.

 

6. I don't know squat about video production. What are the steps you follow in producing a video?

 

Step 1: Pre-production

This involves planning and conceptualizing the video, ironing out details of the shoot, and making sure that we are aligned with the objective and goals of the video we are about to create. The budget is also finalized at this stage.

 

 

Step 2: Script Writing

After finalizing the concepts and coming up with ideas, our writers will come up with draft scripts that has to be approved by the customer before we can proceed with the next step.

 

Step 3: Production

Once a shooting script is approved by the client, shooting commences. Once this is done, an editing script is drafted and is sent to the client for approval. Meanwhile, all the material we have accumulated will be digitized into the video editing machines. If we are using a narrator, we will hire a professional voice talent to record the approved editing script and digitize the recording into the computer.

 

Step 4: Editing

After all the material has been digitized into our computers, we proceed with editing the video itself; first laying an audio track composed of the recorded narration as well as the interviews, and then inserting appropriate video materials in the visual track. Musical scoring as well as any special effects, graphics and animation is also done at this stage. When done, the client can then view the video for approval. If there are revisions, this is accomplished and sent again for review.

 

Step 5: Dubbing Out/DVD Authoring

Once the final video is approved, we are ready to create a master copy of the video on DVD. The DVD master is then delivered to the client, ready for use.